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Stakeholders prefer collaboration and transparency in (place)branding

By Erik Hans Klijn | 13. January 2021

Branding as governance strategy Branding has emerged rapidly as an important governance strategy in the public sector all over the world. Politicians use branding, including brand elements like slogans, wordmarks, and logos, to construct an identity that is attractive to voters. Branding is also frequently used to promote public organizations, policies or services. A brand…

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TROPICO at a glance

By Julia Fleischer | 24. July 2018
Illustratration: colourbox.com

How do governments in Europe use information and communication technology (ICT) in designing policies and deliver public services – and does it make a difference? The TROPICO project brings together an inter-disciplinary team of researchers to investigate the recent digital turn in public sectors across ten European countries. Our overall project design is simple but…

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